r:A Review of Google Analytics

Upper Mid-West not working for you? no problem, look at LA!
(Review)


By Alex Strzetelski
Congratulations! Who would have thought the dollars you spent on an affiliate marketing e-book would pay off. You know who…Google that’s who.

Well, get ready, Google isn’t quite finished with you yet. If there is one Internet Company keeping an eye on your affiliate marketing program it’s Google. They’re only worth a few billion, they need to grow too you know. When your click through rate is going great guns, so is their AdWords business.

So, the “big brother” of the affiliate marketing world is doing all it can to make your affiliate marketing program work just as efficiently as it can. They want you bidding and bidding often. How does Google get you to bid and bid often? It comes out with a super slick set-up that will track each and every click associated with each and every aspect of your affiliate marketing program, maybe even a few tricks that the e-book didn’t mention.

Upper mid-west isn’t working in your sales program? Who cares, look at what LA’s doing for you. Are first time buyers killing your conversion rates? Gotta love’em, they’re coming back for a second look and converting with an ad-on purchase. There are all sorts of ways that Googles’ new analytics program can help you tailor your affiliate marketing campaign. The thing even has a nice little map to show you where your sales are coming from.

Ok, time to ruin your positive Karma. Can you say “market research?”Guess what? That is exactly what this program is. But you would never know it. It is so easy the dog could understand that there is a glitch in the click through rate for dog biscuits. You can see the problem happening right there on the screen. After all, the dog did go curl up in the corner when you decided to put brussel sprout flavor in your ad instead of beef and liver. Really, the program will show you the effectiveness of one of your ads. It will show you its effectiveness right down to the location of the ad on the page.

Is all that minutia just a little to much for you. Don’t sweat it. There is an executive summary page. Yup, you made money. This is a good thing. Time to roll over and catch another 40 winks.This is how quickly you can use the analysis it provides. So how much time did you spend setting up your affiliate marketing program? Checking this thing out will take you seconds and you’ll be downloading before the dog finishes his beef and liver biscuit. It’s free after all. Type in Google Analytics to find it.



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