Monday, August 27, 2007

I Help with the Words

My writing is easy to read and understand. I'm here to help with the words

HELLO! and welcome to my writing sample library. My library is a work in progress, so new and varied items are always popping up. Business analysis, search engine optimization and general content are my primary research and writing skills but, as you will see, they are not the only topics I cover.

I like to think that I can turn the ordinary into the remarkable, whether the ordinary is a website,person, service, speech or product. I also think that if there needs to be research to back up a project, I can find the information that is sympathetic, or otherwise, to the project.

I help with the words. I'm the guy that turns business, marketing and technical words into prose that make people look and sound exceptional Alex – alexgski@hotmail.com

Friday, August 10, 2007

c:AM/FM Radio Lost & Found

The small rectangle of a radio almost went out for good, but it's back




By Alex Strzetelski


Most people would concede that the digital divide has come and that there is no turning back. Video tapes came and went. A car owner can no longer raise the hood of their car and simply replace a worn part. It needs to be plugged in and digitally read. Even language is suffering as kids and adults alike text in nearly unrecognizable letter groups and images. Is anything sacred in today’s techno world?

Go "retro"

As it happens there is one little abbreviation that is saving the world. The word is “retro.”As many parts of the world age there is a longing for all things old. We like all those items that were grown up with. They gave comfort; the teddy bear, an old lamp or possibly an old Am Fm clock radio. Life was less work. It had a slower pace. The Am Fm clock radio would wake you up each morning with your favorite song. Possibly it was a song that always came across as scratchy when the first Am Fm clock radios came out and you felt so “with it.”

A warm Italian night

Well face it, those days are gone. Digital is “in” and it likely is only going to get more ingrained into society. The image of an elderly Italian man sitting on his porch with a glass of wine and a pipe are getting harder and harder to imagine. He is probably living with his son in Rome with an ion air humidifier and a flat screen television. It wouldn’t surprise if there were an image of the hillside where he grew up on the flat screen.

A simple form

It might be wagered, however, that “retro” for this gentleman is never too far away. The pipe is sure to be there, and the wine of course. But something like an Am Fm clock radio with its simple lines, its simple rectangular box form it must be gone for good. How could that make a transition to a modern apartment? Even if he wanted a simple item that didn’t blink at him all the time and didn’t require a college degree to use. Where would he look for one anyway?

Where to look? Why the coffee house of course. There, where all the new aged modern kids go to use computers. There won’t be an Am Fm clock radio there but the kids will know how to find one on that internet thing.

Yes, he thinks, no Am Fm clock radio here, just one of those green number ones with the blinking part between the numbers. But there are many of those young fella’s hanging around those computer things.

Found and not forgotten

“Young man, I need to find a simple Am Fm clock radio in light and dark beige, in the shape of a box and with a simple silver antenna. I do not want one of those fancy things. Just a simple Am Fm clock radio. Can that thing get me one?
Internet meet “retro”, “retro” meet internet.




P.S. Be sure to check out the website http://www.asimplelifeforyou.com

Sunday, July 29, 2007

a:Color to Coast Interior Design

Ideas for Interior Home Design


By Alex Strzetelski


Often is the time when we walk through our homes and think “what if.” Imagination starts to take over and change begins to creep in where once it was feared. Change is not something that most people enjoy. Change where the change can be turned back is ok. Change that is small and can be controlled is ok. Change that is irreversible is a scary thing. Change for the sake of change is a good thing that helps us move forward and grow. At least we like to think so.

With this in mind, where do we start to make changes? Perhaps you would like to do something small like a pillow here or there. Then again, maybe a new piece of furniture is in order or a redo of a room that is in need of help. Thinking about it is fun but where to begin? Try adding a few of these ideas to your wish list and maybe you’ll be inspired.

Interior color design

Color is always there. It isn’t thought about all that much, but it is there and having its way with our moods. Each has a particular affect on us so it should be one of the very first things to consider when changes are afoot.

Some say that we do not really see color but rather “feel” it. To get a “feel for color we can reference our friends at the University of Kentucky (USA) who go the scientific route by following the brain pathways to the hypothalamus for the color feelings we get. The following outlines what they have found.

White:
The color of white is a pure and unadulterated color even if it does contain the entire spectrum. Oddly, with all the wavelengths emanating from it we do not have to work as hard to decipher it giving us an orderly and restive feeling.

Yellow:
With a high frequency the color yellow gives us a creative feeling and energy. In offices where a creative bend is needed yellow is a good choice when accented with some other trim options or furniture.

Red:
Red is a hot and dangerous color often associated with love. It does not take much red to get its point across so having a balance of some sort is a good idea.

Blue:
The color blue lends a sophisticated consistency with a certain amount of truthfulness. If you are associated with this color people will feel confident about your truthfulness and ability to get the job done.

Green:
The color of green is a fairly calming color that puts people on an even keel. The feeling of “just being” is often associated with green. In some cultures it is revered while in others it is associated with death. This is an interesting range giving the long nature of the colors wavelength.

Purple:
This particular color has a variety of feelings associated with it depending upon the hue it takes on. In a darker form it may be associated with a fairly arrogant person while in a lighter form a meek personality.

Orange:
The intensity of this color goes past that of yellow. In certain placements its affect can become rather manic in the amount of personal energy that it brings out. Some unsubstantiated studies indicate that orange can have longer term consequences for newborns that have the color in their nursery.

Brown:
Obviously associated with an earth tone, the color brown yields a stable feeling in people. Close to the ground with a quiet strength is often used as a description. The color can also be associated with education and a certain amount of studiousness.

Black:
The slowest of wavelengths, black is a very cool color that projects a certain amount of power and control when used in a calculated way. To much black can often be associated with morbidity.

The feelings that people get when exposed to these colors are generally when the color is presented alone. The feelings are no less there when other trim colors are added but rather offset to obtain a unified balance. Finding the correct balance is the skill.

Finding balance with interior design feng shui


Generally, feng shui rest upon the premise that a balance between elements should exist. If one line is hard and straight it must be balanced with a soft and curvy line of approximate softness.

Entry and exit


We can begin our interior decorating feng shui at the front entry of a building. It does not need to necessarily be a home. A structure of any type works just the same. The door itself is a hard and ridged element. Ideally, it would not be there at all but since it is it should be a mixture of soft and hard. Perhaps a solution to this blockage would be a hard wood for security but with some soft inlay woods. The point being that an easy flowing entry is desired from an inner energy point of view.

Choices


Interior design feng shui also does not enjoy choice. Many structures offer an immediate choice when entering into it. Up stairs, down stairs, left or right. Not one of your better feng shui ideas. Energy should flow straight ahead and not be blocked inside the structure. Once inside the structure furniture should be a balance between hard edges that are often classified as male and curves which represent soft and fluid lines or female.

Balance

Finding a balance with these interior design feng shui ideas is the key. Try to eliminate the hard edged choices of an element. If you cannot, balance the element with a softer choice. Always try to avoid a blockage to movement like a sofa sitting in front of an entry or exit. It forces a choice and stops the energy flow.
Interior space & more interior spaces

An environment that suits our inner being is a crucial element in our daily functioning. Left to shop at yard sales only, our true selves will come out. Given our choice of location a few other ideas will come out. Left to a more common perception of what an interior room should be and you’ll find some of these ideas.

A Comfortable Tuscan Home Décor

The time honored Tuscan home décor always make a visitor want to stop and linger just a bit longer. But how do you go about making your home have that wonderful casual and relaxed feel. Try a few of these ideas for an integrated Tuscan feel.

Accessories for your kitchen

Yes, those wonderful burnt amber yellows work wonderfully to frame a kitchen destined for a Tuscan home décor makeover, but what about the accents? Try finding some antique looking clay pots for wooden cooking implements or maybe a marble cutting board to match your hand painted tiled countertops and back splashes. Just a few pieces can do the job.

Wine on the patio

The image of a patio with Tuscan home décor accents is enough to send anybody heading to the home store by way of the wine store. For a covered patio try oversized pillows in earth tones. If you’re more adventurous try 12x12 Spanish tiles on the floor with stucco walls. Floor plants will go a long way.

Classic Spanish tiles

Working toward a classic and classy end for a tile project will almost always lead the customer to Spanish ceramic tiles as a finalist for the end project. These tiles are remarkable in many respects and are known for:

Intricate patterns
Remarkable color combinations
Hand or custom painted tiles
Historical leanings

Any region that is remotely close to the Spanish trade routs of the past has found a way to capitalize, add and learn from Spanish ceramic tiles. Islamic design is, perhaps, the leading example of this. Drawing from influences of the region finds a living history of Islam and Spanish tile design. Ultimately, however, Spanish ceramic tiles have maintained their basic foundation and not become adulterated as other elements adopt its classic basic structure.

Color choices

Where other parts of the world claim to offer the most varied color combinations and vibrancy in tile coloring, manufacturers of Spanish ceramic tiles are well within their right to claim supremacy. Generally, it may be said that the manner with which the number of individual colors are put next to one another accounts for this, although the history and craftsmanship of the style may have quite a bit to do with it.

Enter with style

Seeing a Tuscan home decor as you enter says a relaxing time is about to be had. Wall accents and a wrought iron table with some flowers are a great way to start. Relaxing wall paintings of the rolling Italian hills are another great option.

Freshening up

Nothing says a bathroom can’t go Italian. Tuscan home décor elements in a bathroom can mean a nice clean tile mural of Tuscan orchards or a small inviting Tuscan town. You may be able to do the job yourself. There are plenty of sites on how to do the job and you’ll get just what you want.

A little here and there

There is no need to go full bore into Tuscan home décor. Try a few elements here and there first. Before you know it, you may be looking at redoing the floors and walls.

Breezy Coastal Decorating


Living at the coast or along a large lake naturally lends a nice light feel to a space even if it is empty. Designing for spaces in these areas livens up ones thoughts and awakens coastal decorating juices that lie dormant in most people. Decorating for a coastal space doesn’t necessarily mean being totally light and airy but it also does not mean dark and leathery.

Light and lacy

Although there are many ways to approach coastal decorating taking a queue from a nice summer breeze is a good placeto begin. The breeze is so nice that stopping it within the space is a “no-no.” Use materials that flow like the air. A drape that can catch and let go of the breeze is a common example and a good one because it works.

A light boat with an anchor

Using coastal decorating ideas demands a bit of a nautical metaphor. In this instance, try using light colors in a space with something that is darker and heavier as an anchor. The anchor might be a table or thin legged desk placed away from the main space. Essentially, this lets the space feel light but doesn’t let it appear to float away.

Outside in

In most coastal decorating situations, integrating the outside with the inside is a primary goal. If a deck or patio constitutes the outdoor space try using the colors of the interior on an umbrella or cushions located on the patio or deck. This is one of the easiest and most cost effective ways of developing a unified project.

Breathe it in

When considering coastal decorating ideas think about taking in a big beep breath of fresh air and holding it in. When you let the fresh coastal air out what would you rather see? Think in this way and a perfect coastal retreat is waiting for you.

Patio Decorating for Everyday Living

Looking through decorating and home style magazines one is likely to think that everybody is using crystal and teak on their backyard patios. The norm, however, is far from this as “big box” stores continue to offer patio decorating substitutes that get the job done. Some practical ideas for backyard patio design and use revolve around comfort, practicality, layout and design.

A practical layout

Even before a backyard patio decorating scheme can be put into place a general idea of where things are going to go should be considered. Is there a location for the eating area with a separate space for condiments, serving trays and additional drinks? Is there a safe place for a cooking grill where people won’t get burned or “smoked out?”Is there a place away from the eating area or playing children for casual lounging? These are all things to consider in a practical layout.

Casual furniture

Furniture has come a long way over the last decade or so. Patio decorating is no longer a few chairs and a picnic table. Fabrics for chairs and benches can be luxurious and plush while not retaining rain water. Textures and colors cover the entire spectrum including stain resistance. Lack of choice is definitely not an issue in this regard.

Overhead coverings

Another fabric area that makes patio decorating much easier, and functionally practical, is the retractable awning. These overhead units allow for an open sky when there is less sun while providing cover for full sun protection. In many instances, the awning can even be motorized for opening and closing at the touch of a button.

Storage

Unless a $7,000 grill unit is the choice, having adequate storage is often an afterthought. In the layout phase think about a unit that might fit near the grill for napkins, knives and plates. The patio decorating process may seem overblown but a few thought-out elements can make or break the whole experience.

Interior design bathroom trends

The days of a “plain Jane” bathroom are long gone when Bathroom Interior Decorating plans are drawn up. Not long ago a person would enter a full bathroom to find a tub and shower, toilet, sink and a mirror/cabinet. Today, Bathroom Interior Decorating has taken on the task of redesign with a list of options that stagger the once quiet and efficient bathroom of old. There are really only two overall choices that need to be made; style and options. Style is fairly straight forward in today’s Interior Bathroom Decorating: contemporary (modern), traditional or storage. It is the options that really get the mind swimming.

The contemporary, or modern, style is finding new favor in many fashionable cities around the world. Bathroom Interior Decorating has brought clean lines in a light and airy feel to the bathroom. Tubs are, generally, an art object with a prominent placement. Materials tend toward washed and sealed stone for walls and clean thin walled porcelain looking accompaniments for basins and toilets.

The traditional Bathroom Interior Decorating style continues at a stable pace. Basic pedestal basins and sturdy tubs in a narrow room are still standard. In a more upscale location the same items may be used although just in a larger space with fancier wall and floor treatments.

Storage is just that, storage. For the bathroom that is more make-up and conditioner storeroom than anything else a wooden cabinet system is called for. Fairly basic in nature, this bathroom can turn into a forest of cabinetry if one is not careful.

The options that go into Bathroom Interior Decorating are the real star of the show when doing a bathroom makeover. In this area, the choices are so numerous that it is more a question of when is too much too much. If the basics are started with, there are standards that have been offered for some time. These would include: heated floors, towel warmers, fog free mirrors and water resistant non tile materials.
Newer options can include: flat streaming temperature controlled water for the tub; voice activated temperature control in the shower along with varying pulse settings, iPod docking stations on the paper dispenser and intelligent design for the toilet.

For each option a user almost needs a college degree to operate the systems although they are getting easier. The intelligent design toilet is a bit unnerving. The seat rises and falls with your approach and departure, air and water jets can be set for whatever cleaning setting pleases you and in some cases it speaks to you; which could be done without.

Materials, in general, have become more specific in their use and synthetics are the dominating element in the room. For the most part, materials in Bathroom Interior Decorating have come to the point where one is hard pressed to tell what is actually natural and what is synthetic. If given the choice go with synthetic. The once stodgy and functional bathroom may still be functional but it is anything from stodgy.

Interior Decorating a Long Narrow Hallway

Standing at one end of a long hallway tends to lead to a feeling of being glued to the floor. To lessen this feeling there are a few ideas that can be followed in decorating a long narrow hallway. Each idea is fairly simple and, for the most part, plays on the psyche of the person about to take the first step. Ideally, they will not even know that they are being manipulated.

The end is the means

Whatever it is there needs to be a reason to move down the hallway. Decorating a long narrow hallway gives many options in this regard. A simple visual cue is the first idea. A small table with a plant on it is one such cue. The desire to see the plant draws the person forward. A darker wall treatment is another cue. The darker color will signify and end to the journey drawing the person toward the end.

Along the journey

For a darker color to be used at the endpoint a lighter color will be needed for the walls along the journey. Lighter colors in decorating long narrow hallways are many but in this particular instance a color that is less confining will be needed. In other words, it should not be to close to the end wall color.

Floor coverings

The last thing decorating a long narrow hallway wants to do is hold up the progress a person is making along the hallway. For this reason, use a low pile carpet or non-gridded flooring system. Tile will act like a maze locating the person in space. This will inhibit forward progress.

Keeping busy

Placing a few pictures along the walls is a good way to keep the person unaware that they are making the journey. But keep them staggered to keep the person moving. Also, never use furniture in decorating a long narrow hallway as this will stop the person visually and physically.

Just a few subtle tips and the person involved in making this trip will get to the end much more relaxed and happy. With a little luck there was little or no physiological trauma involved.

Home safe home – Interior design with your family in mind

Some days it doesn’t seem safe to walk out your front door. What many people don’t think about is that, in many cases, it might be safer than staying home. Life is, obviously, full of hidden dangers that we have little control over. There are several dangers in the home, however, that we do have quite a bit of control over. Not to be overly paranoid, but there are far too many ways to injury oneself in the home. Some of the more common family oriented dangers to consider when making design changes might include: cabinets containing drugs and cleaners, theft, fire, flood, air quality garage door mishaps and window blind strangulation.

Cabinets & cleansers/drugs

This danger is one danger that almost every family is concerned with and knows about. It only takes a moment for a small child to ingest a cleanser found in an ajar cabinet. Making sure there is a closing latch on all cabinets is a must, and not just on floor level cabinets. Children do become monkeys and can get into second level cabinets too. Also, if there is an “at risk” child in the house be aware that prescription drugs are popular with teenagers (parties where each person empties a vial of pills into a bowl are common today) and bathroom cabinets need to be locked.

Garage doors and blind cords

Installing a pulley system on blind cords is a must, especially with crawling children are in the house. Cords left lying on the floor are ripe strangulation hazards. Garage doors should have electronic stopping mechanisms for homes with animals or anybody for that matter in them.

Floods

In most recent years large storms have been in the news. These storms reduced homes to rubble. Most flooding incidents, however, can be remedied with a simple “sump” pump designed into the basement. Even if it wasn’t originally designed into the home they are easily installed in existing homes. If the home is in a flood prone area have an evacuation plan and remember your pictures.

Fire

According to Allstate insurance company there are far too many ways for an innocent fire to begin. When designing your home be aware that candles and wood stoves are a leading hazard. Allow for a good buffer zone around wood stoves and make safe and strategic places for the safe lighting of candles. If a redesign is in process make sure that there are exits onto roofs for a quick and safe exit. In any case, make sure that windows are not painted shut during the process. Smoke detectors, in some cases, need to be wired into the homes electrical system while in others they do not. If a building permit is needed be sure to check the code.

Air

One of the easiest safety fixes in a home design makeover is the installation of a carbon monoxide detector. These “silent killer” protectors will alert the family if the heating system begins to omit poison gasses that humans cannot detect. Tragically, most homes do not contain these detectors.








Be sure to check out the website at http://www.asimplelifeforyou.com

Friday, July 20, 2007

a:Fiberoptics Rising

What about fiberoptics?


By Alex Strzetelski

Well, our good friends at CNN have…again, come out with an almost recent top 25 list. Although there is plenty of room for kibitzing, the list places the Internet at the top of the most important, non medical, inventions of the past 25 years.
As an agent of change it is fairly difficult to dispute that this organizational structure of letters, numbers and symbols has put a zip (no not a file type) into society and the way it tries to work. Should it be at the top?, maybe yes and maybe no.

The internet up to speed?

If a closer look is taken at the top 10, the case might be made for fiber-optics (#4), without which the internet would have a hard time functioning when considering the reaction times we now require. In fact, if several of the top ten items listed were to be considered only a few would be able to measure up without fiber-optics.
The consideration, however, is that several of the top ten “gizmos” actually run through the internet and would, likely, not be what they have become without it. This is how the internet made its way into the top spot. But would it be able to function to our satisfaction without fiber-optics?


To justify the placement of the internet atop the 25 most important inventions list it would need a social twist in its colon. How about replacing the invention of the internet with personal technology? Yes, the argument could be made that there has always been personal technology. But it would seem that at no time since electricity have so many new technology items been wrapped up in one spot over the last 25 years. To single out the internet as a single item when each of the other top ten items work in tandem with it to create a social phenom sort of diminishes the accomplishments that each of the others offer. But in most respects, this social phenom would not exist without fiber optics and all those bundles of light shooting around the world with our silly little cell phone pictures, e-mails and location services in them.

Social evolution

Perhaps it is the list itself that is blurring the line between these technological inventions. Perhaps their collective success has placed them into a category of social evolution rather than technological invention. Largely as a result of all of these inventions we have: a 20 something generation of I expect it now’s, social predators and isolation. But then again we have micro lending to desperately poor people around the world from people they will never know, surgeries in rural locations conducted with assistance from far away and loved ones seeing and speaking with one another over great distances. These are all social plusses and minuses. So, if the top 10 were to be folded into personal technology we would have that category followed by fiber optics. Or, possibly the other way around.



Be sure to check out http://www.asimplelifeforyou.com



.com

Wednesday, July 18, 2007

r:A Review of Google Analytics

Upper Mid-West not working for you? no problem, look at LA!
(Review)


By Alex Strzetelski
Congratulations! Who would have thought the dollars you spent on an affiliate marketing e-book would pay off. You know who…Google that’s who.

Well, get ready, Google isn’t quite finished with you yet. If there is one Internet Company keeping an eye on your affiliate marketing program it’s Google. They’re only worth a few billion, they need to grow too you know. When your click through rate is going great guns, so is their AdWords business.

So, the “big brother” of the affiliate marketing world is doing all it can to make your affiliate marketing program work just as efficiently as it can. They want you bidding and bidding often. How does Google get you to bid and bid often? It comes out with a super slick set-up that will track each and every click associated with each and every aspect of your affiliate marketing program, maybe even a few tricks that the e-book didn’t mention.

Upper mid-west isn’t working in your sales program? Who cares, look at what LA’s doing for you. Are first time buyers killing your conversion rates? Gotta love’em, they’re coming back for a second look and converting with an ad-on purchase. There are all sorts of ways that Googles’ new analytics program can help you tailor your affiliate marketing campaign. The thing even has a nice little map to show you where your sales are coming from.

Ok, time to ruin your positive Karma. Can you say “market research?”Guess what? That is exactly what this program is. But you would never know it. It is so easy the dog could understand that there is a glitch in the click through rate for dog biscuits. You can see the problem happening right there on the screen. After all, the dog did go curl up in the corner when you decided to put brussel sprout flavor in your ad instead of beef and liver. Really, the program will show you the effectiveness of one of your ads. It will show you its effectiveness right down to the location of the ad on the page.

Is all that minutia just a little to much for you. Don’t sweat it. There is an executive summary page. Yup, you made money. This is a good thing. Time to roll over and catch another 40 winks.This is how quickly you can use the analysis it provides. So how much time did you spend setting up your affiliate marketing program? Checking this thing out will take you seconds and you’ll be downloading before the dog finishes his beef and liver biscuit. It’s free after all. Type in Google Analytics to find it.



Be sure to check out http://www.asimplelifeforyou

Tuesday, July 17, 2007

c:Moving the Family

A little homework goes a long way


By Alex Strzetelski
Relocation of your home base of operations to another location is hard enough, let alone for a child that is squarely situated in their own little part of the world. Generally, children do not have a whole lot of control in their young lives as it is. So, picking them out of their perceived comfort zone and moving them is a task that needs to be addressed early on in the process. This is not only for their well being but for yours as well.

If everything is to go smoothly in your move the children need to be added to the “to do” list early if long term headaches for everybody involved are to be avoided. The one thing that you do have going for you in your relocation plans is that children are very resilient. They will always find a way to cope. You do, however, need to give some help along the way so that they find a way to cope that is positive for their long term development and your short term sanity.

Age defined

In finding what particular methods work best consider the three major developmental and education related ages of children. Preschool, elementary and teenaged children are the groups that you need to be concerning yourself with .

Although each age has its own particular set of issues, preschoolers are perhaps the group that find themselves the most prone to trauma, and rightly so. This group has very little to draw upon in regards to the bigger part of the world within which they live. The world is very small and they are about to be taken into a very large and strange set of new surroundings. At this age the child is most worried that they will be left behind or forgotten. You are running here and there with no small amount of stress showing, while they stand watching. There is no wonder that they are worried.

Presents are a good thing

The thing to remember with this group is that you are one of their only constants. If you disappear for a relocation scouting mission you may not come back in their eyes. When you do go on this relocation trip make sure they know that you will only be gone for a short time. Do not start bringing days into the mix as there is little concept of time in their minds. All they know is that you are not there. If there is something that you can associate with the new location you are moving to make sure they know about it and tell them you will bring a toy or trinket back for them. So, if you are moving to San Diego, California USA let them know about Sea World and that you will bring them back a stuffed animal like Shamou the killer whale. You might also show them a picture of a killer whale like Shamu.

Get them into the process of moving, get them involved. If they have toys or other personal items get them to round them up and maybe decorate the box those toys are going into with crayons. This is so they will always know where they are during the move. These little ones are perhaps the most resilient of the age groups and will bounce back in no time once you get settled, so fear not.

Elementary school

The elementary school aged kids are starting to fall into yours and there own routines. Every day starts the same way and ends the same way. This is something that you want to pay particular attention too. These routines are also found in their every day life as well. Their school education pretty much follows the same routine each day with little variation during the week, but they know recess is coming and lunch is at the same time each day. Baseball on Saturdays and the Girl Scouts after school on a Thursday. When you are on your relocation scouting mission try to find out about these activities in advance. Hopefully, the child can fall right back into the same routine as they had before the move. This will not only make the transition as seamless as possible but it will aide in the child making new friends more quickly.

Help them blend in

This age group of kids is beginning to develop a better memory retention level than when they were younger. As you go about your errands in the new town take your video camera along and video all the important spots that kids their age frequent. Hit the local mall so that they have an idea of what the other kids are wearing and which stores have the most kids their age in them. If possible, try talking to a kid or two so you can take back some regional slang that will help them blend. Remember, the last thing a kid wants to do at this age, or for that matter any age up to a point, is to stand out from the crowd.

“We’re going to do what!”

As any adult with a teenager in the home can attest this age group is not the least bit interested in moving from of their personally defined space. They have their friends, space, likes and dislikes. If standing out from the crowd was a bad thing for the younger set try multiplying it by 1,000. In your relocation scouting, try taking the teenager along with you and letting them loose for a while. A mall is always a good place to start if you are totally unfamiliar with the new location. Most places, however, are known for something so try and find out what it is and go there.

If you cannot take your teenager with you, again, take the video camera. Teens move in packs so video them for style tips. Not just fashion tips, although these are key, but tips on how they walk and talk, do their jeans ride down to their ankles? Skate boards or motorcycles?,”7s” or holes in the knees? Believe it or not, if you can get them to look at the “move” video in the first place you are halfway there. You have likely already been through the silent treatment, the yelling and the flat out refusal parts of their move.

Tackling education

Of course your child’s life revolves around you, right? Wrong. School is just like your place of work. You likely spend more time with your coworkers that you do with your spouse. Kids are the same way. They spend more time in social settings and school than they do with you. So naturally making sure that they are properly situated in their new social setting is a very large goal.

In considering an educational situation, there are individual items to take into account depending largely on your child and how they react to new surroundings and people. If a child is from a small rural town and is going to be attending a larger urban or suburban school for their education they will need some time to look around the school before they matriculate. Help them to find the cafeteria, the bathrooms, their classroom or rooms. These education basics are important but do not forget the pack mentality you are dealing with. Where do the “bandies” hang out, what about the cheerleaders or “jocks”. Is the school newspaper located in the bowels of the school next to the boiler or maybe the “motor heads” hang out over at “Sams’” garage? The kids will find their spot eventually but the easier it is for them the easier it will be for you.

Grades come second

The interesting part in this socialization process is that it is even more important than the grades that the child brings home. If you put to much emphasis on the grades during this relocation time they will likely suffer in their personal social attempts and make poor grades. So, it sort of works backwards in this area. Let the child settle in socially first and then worry about the school education later.
Anyway you choose to approach your impending move you will likely experience a certain amount of anxiety from your child or yourself. Trying to minimize that stress and anxiety will go quite a long way toward making the whole move easier. The idea of anxiety, in this situation, is to be expected. The thing is, it can also be self-fulfilling. If you do the leg work, or homework in the case of the kids, all will settle more quickly as you move into your new home.

Be sure to check out the website at http://www.asimplelifeforyou.com

Sunday, July 15, 2007

r:Words and Pictures Done Right

Pixsy.com has it all at a slower pace and "feel" (a Review)

By Alex Strzetelski

Talk about MSN on steroids. Pixsy .com has its little fingers into everything happening in words and pictures around the world. How good are they with their words and pictures you say? I punched it up this fine Friday morning to find Japans’ Prime Minister leaving the airport in Japan; only to find the guy getting off the plane in Washington DC by 11:00 am.

Can you say pulling together sources?, these guys are good ABC to BBC it’s here. Not to worry if you could care less about politics, or MSN for that matter. Pixsy.com does its due diligence and uses everybody and everything they can to pull pictures, words and videos together for your use. Need a thumbnail picture from the BBC taken 10 hours ago, they got it. Maybe good old Stone Phillips actually had a hair out of place and you need an entertainment shot; they got it (not that Stone would ever let that happen.)

The really nice thing about pixsy.com is that it has a balanced mix of information in words, pictures and videos. Not so much that the content is different but the way that you perceive it when you first see the opening page is different. With many other sites you get your daily ration of death and violence put right in your face in nice big images. Pixsy.com gives you the same pictures and words but in thumbnail form. Sort of like ”yup, here it is take a look if you like.” It’s kind of nice not being slammed over the head with the trials and tribulations of people in the world.

It’s not all hard news though; I mean how can a person possibly exist without having the daily Paris Hilton update or Knute the polar bear cub picture. The thumbnail of the last fence jump at the Sandown Steeple Chaser Race looks nasty.

Words and pictures, pictures and words everybody’s got’em on the net these days. Pixsy.com just gives them to you at a “kinder and gentler” pace. Say, I wonder if they have a Bush family thumbnail for my wallet?


Be sure to check out the website at htt://www.asimplelifeforyou.com

Saturday, July 14, 2007

a:Tips For First Time Mountain Bikers

Saddle sores and how to avoid them


By Alex Strzetelski
The word to remember is avoid; Saddle sores are one of those physical ailments, found on bicycle riders, that are best avoided at all costs. If a rider has not been on a bicycle for some time and begins a new regiment to aggressively there is likely to be an occurrence of saddle sores. To avoid this occurrence there are several simple steps that can be taken before, during and after they occur. Some of these steps may include:

 Beginning a bicycle exercise regiment slowly
 Locate you saddle correctly
 Use the correct saddle
 Wear appropriate bike clothing
 Purchase the correct bicycle

Beginning a bicycle exercise regiment slowly

The most common cause of saddle sores is the desire to be a strong rider on the first day out after a layoff. In many instances, riders will take a long ride over rocky terrain the first day out. They may be in good aerobic shape but their body is just not ready for the bumping and grinding associated with the mountain biking experience.

If at all possible, give the body a chance to get used to the new movements and “rubs” that can be associated with off road mountain biking. This does not mean that the rider is out of shape. It does mean that the body needs a chance to adapt.

Locate your bike saddle correctly

The saddle is only one point of several that is supporting the riders’ weight. Having it located in the correct position is a key element in the prevention of saddle sores. Through a trial and error approach the rider is looking to have the saddle aligned so that a vertical line could be drawn through the forward knee and into the center of the peddle spindle when the peddles are horizontal to the ground.
There is a large difference between male and female riders when it comes to buying and correctly positioning the saddle. Anatomically, there is about a 4 millimeter difference in the bone structure between male and female riders. This means that for a better fit the saddle needs to be correspondingly wider than a male saddle. Although this is a reality it does not make avoiding saddle sores any easier as a wider seat can lead to chaffing away from where the weight is being concentrated on the saddle. In this regard a saddle that has been modified with “cut outs” or gel inserts may be an option for the individual rider.

The other obvious positioning element to consider is how the saddle is oriented at the crotch. Certain saddles are manufactured with a downward angle in mind (for women) while others need to be positioned so that they are angled slightly down. The obvious comfort issues are addressed with this positioning but it also aids in directing forces that may relate to saddle sores as well.

Use the correct bike saddle

With many styles being offered personal preference is the key to choosing the correct saddle. Some saddles may offer gel implants while others may tend to offer the ability to install a cover with inserts. In either case the rider should understand that these additions will ultimately yield less control of the bike. As the saddle sores diminish these elements should be reduced to the point where a more “normal” saddle is used for better handling.

Cut-outs are a particular feature designed into the saddle for women. Since the woman’s bone structure is somewhat different a wider saddle may be preferred. These cutouts aid in the prevention of saddle soles but are generally intended for chaffing protection more than anything else.

Use the correct biking clothing

If the saddle choices available, for saddle sore avoidance, do not appear to be working there are choices the rider can make regarding clothing and saddle sores. The features, designed to aide in saddle sore prevention and chafe, have to do with placement of padding, materials and seaming. Strategic padding is one of the better options to prevent saddle sores. This padding also yields greater comfort for rides that may involve longer distances or rough terrain. In most cases, the padding should be covered with a breathable fabric so as to aide in moisture control.
Regardless of the features or brand chosen the shorts need to be comfortable, but only to the point where they do not lose the support they can also provide. They should also use materials that breath, have properly located seams and stretch in all directions. For the most part, all riding pants provide the needed elements for prevention of saddle sores if they are designed as such.

The consumer should be aware that in today’s marketplace there are biking shorts available that are purely stylistic and do not provide any real benefit for those seeking protection from saddle sores. To avoid these types of shorts simply look for the padding in all the right places (crotch, coccyx.) Other items to look for might include a breathable fabric in the crotch, no seams in the crotch and a smooth surface on the inner leg.

Purchase the correct bike

When all else has failed and the saddle sores have arrived, and won’t go away, the rider may want to consider the possibility that they have purchased the incorrect bike for their particular needs. Generally, most mountain bikes found in stores are designed with a racing mentality in mind. Because of this, the riders weight is distributed so that more of the body weight is oriented forward. For a professional rider, or somebody that spends quite a bit of time on their bike, this is fine. Their bodies have become used to this position and adjusted to it. For the majority of riders, that do not obsess about riding or are not professionals, this position is not natural.

The question then becomes; which body positioning is best for me and my riding style, so that I do not get saddle sores but still maintain a certain amount of performance? Unfortunately, there is no correct answer to this question as style and terrain vary so much. What can be said is that the rider’s weight does need to be forward facing if riding off road is the desired end. Without this element there is little control when considering the rough nature of the activity. The problem lies in there being too much weight being faced forward. Again, this is unfortunate and must be dealt with through trial and error. If possible try others bikes to see what appears to work best for you. Choosing a new bike for a saddle sore issue is a last resort. With some luck these other possibilities will keep you from having to experiment with a new bike.

Etiquette and rules

As with any activity, rules and etiquette are in place to make the experience more safe and enjoyable for all those engaged in it. Mountain biking is no different although etiquette is more the practice than any hard and fast “rule.” Generally, etiquette has to do with making the mountain biking experience safer and stress free. Many mountain bikers may tend to unintentionally ignore these customs. There are, however, several to consider when riding. According to the International Mountain Biking Association these guidelines include:

Never ride on closed trails
Do not litter
Control your speed
Let people know you are coming
Do not scare animals
Plan ahead
Never ride on closed trails

For the most part, riding a mountain bike involves riding on dirt. Because of this the condition of the trail can change from day to day. If there is a particularly well traveled trail ruts and broken branches can occur. In these instances the trail may be closed for maintenance or for conditions to improve. Heavy rains may make the trail impassable or prone to erosion and subsequently closed to prevent further damage. As national parks become increasingly popular with mountain bikers there have also been places designated as no ride zones. Wilderness areas are one such place. If a rider is found to be in such a zone fines may be incurred and the area may be left with tire treads, which is exactly contrary to their purpose.

Don’t litter

When considering all the people that use the county’s trail system it is not suprising that trash is an issue. It is amazing how many types of trash can be found along a trail; (from every person using a trail not just a biker) bread bag ties, energy bar wrappers and water bottles are items to watch for. Never leave trash if it is seen and try to come home with more than you took.

Control your speed

As is popularly said “speed kills.” This is also true for mountain bikes. Injury is more likely the case but if the rider is not vigilant at all times being thrown off the bike and into a tree or rock is always possible. This aspect of safety can also apply to injuring another rider.

Let people know you are coming

Do not assume that other riders know that you are there. When coming upon other riders establish a form of communications with a friendly greeting or a bell. If there is a switch back or turn in the trail assume that there is another person out of sight. Slowing down or even walking past an individual or group is a common courtesy. In any event, when others are present, or likely to be present, slow down, consider your seed and be prepared to stop.

Do not scare animals

Animals are very likely to be hiding in the woods if you are in a remote, or in today’s expanding neighborhoods, area. In most instances, they will likely hear you coming and stay away. In many cases, however, they do not hear you coming. This can be dangerous to not only to the animal, as it increases the chance of them being struck, but to you. A scared animal, especially an animal such as a bear, will tend to defend itself against surprises.

Plan ahead

Making sure that the ride is equipped for the ride at hand and, more importantly, for instances that are not expected such as rain, changes in temperature, injury or equipment failure. In almost every instance of injury the trip excluded a crucial element that was essentially, very easy and lightweight enough for the trip. The nature of mountain biking can leave a rider in tough terrain with few choices to solve a crisis. A little planning could save a life.

Other considerations

Many adventurous activities in today’s outdoors have come under fire for various activities that affect the entire population. In many instances, these activities had little respect for the environment around them whether it be urban or natural in nature. One of the largest factors affecting the mountain biking community is how it deals with erosion and trail maintenance. Fortunately, many biking organizations have recognized the need to be seen as good neighbors. These groups have organized so that they, in effect, maintain the trails that they ride on every day. Not only does this give the riders a better trail to ride on but it lends good will for possible needs down the road (so to speak.)


Some of the areas where these groups are offering their support include:

Trash pick ups
Trail riding classes
Trail maintenance

Each of these areas are very altruistic in nature but are, ultimately, self serving. In the end it is the maintenance and trail riding classes that offer the largest benefits to the rider. The classes are helpful because they offer tips that will help in preventing damage to the trail system. Not riding around a puddle but through it is one such tip. If a rider rides around a puddle the trail will have a tendency to widen or erode more quickly. Riding through the puddle may deepen the depression but it will localize the problem and make restoration easier.
Trail maintenance is very much appreciated by the managers of the area in question. In most instances these areas are managed by entities that have few resources to dedicate to such projects. If educated volunteers can be put to work budgets are saved and a certain good will toward that group is established. In effect the group is “paying forward” for issues that may arise at a later date.

A little effort

As is often the case, all it takes to be a responsible mountain biker is a little effort and thought. It may be difficult to give these thoughts as you hurdle down a mountain with survival on your mind but it really only takes a mindset to make etiquette second nature.


The future

The nature of the people who enjoy the sport of mountain biking is such that their inventive bend will transform it quickly in the future. The trading and stealing of ideas and “tricks” is so ingrained that they only serve to move the sport forward. To have gotten as far as it has in such a short period is remarkable considering how long it took to get to its “modern” day incarnation. Where it goes is unknown but one thing is sure it will happen quickly now that the concept is established.


Be sure to check out http://www.asimplelifeforyou.com

Friday, July 13, 2007

a:A History of Mountain Biking - Pt. 3

Jumping and dropoffs (article 3of4)


By Alex Strzetelski
Finding “air” is the thing that most extreme riders are interested in as they approach a more advanced version of mountain biking. In these forms the rider is spending most of their time in the air rather than on the ground. The process of getting to the air only involves gaining enough speed so that “big air” can be found. In the case of dropoffs, this is not too much of a concern given the nature of what a drop off is. But, nonetheless a certain amount of speed is needed to navigate this type of terrain regardless of what may lie on the other side.

Dirt jumping has been in existence since bikes were invented. There really is nothing like flying through the air. Adding some tricks along the way is a relatively new concept as BMX riders experimented decades ago.

In the first few years of the 21st century, however, dirt jumping has evolved from the BMX category into one of its own. Sponsorships are common as well as television programs highlighting the extreme tricks that can be accomplished in rapid succession.

Where the BMX crowd had a bit of a rocky time, with its beginnings, the mountain biking community, in general, has not. The desire of the mountain biking community to integrate itself within local communities has gone a long way to advancing a solid perception of mountain bikers as being responsible neighbors. There will always be a few bad apples in the bunch, on both sides of whatever the issue happens to be, but generally communities’ and mountain bikers work well together.

One aspect that has helped dirt jumping mountain bikers is their outreach to define where they would like to ride and jump. They build jumps within that space and keep it maintained. In some cases there may be clandestine jumping areas but these are, generally, in places people tend not to frequent. For the most part, areas where dirt jumping takes place are located in or near:

Quarries
Less traveled mountainous areas
Sanctioned community locations
Unsanctioned urban locations

There are, however, a few issues on both sides to consider. The first comes from the dirt jumpers’ perspective. If they are to maintain their space for a “dirt jumping park” for bikes how do they secure it for a bike park. If motorcycles were to enter the park it would be demolished in little time. Sanctioned areas can deal with this problem a little more easily than other less monitored areas but the issue remains. The urban jumping community raises other concerns. These concerns are generally raised by merchants and administrators as mountain bike jumpers look for any drop off or jumping opportunity around the urban community the can find.

The end result of this type of jumping is that community assets become damaged or marred and emergency rooms become busier than they already are as riders attempt increasingly difficult jumps and injure themselves.

As the jumping and drop off aspects of mountain biking are explored further by extreme enthusiasts the equipment that they use needs to keep pace. A mountain bike that is designed for cross country or basic touring is not going to last very long in a jumping or drop off application. Some of the modifications that manufacturers are now offering include:

Differing frames
Modified forks
“beefed up” safety gear

Frames

The frame of the jumping or drop off mountain bike takes the brunt of the force from stunts. In many instances the frames will actually break from the forces generated. Because of this manufacturers have begun to offer frames that are specifically designed for jumping or drop offs. Generally, these frames are on the order of an urban bike frame. They have a stiffer back end and considerations are made for the drop outs. Since there will likely be a compression, of the human body let alone the bike frame, when a trick is performed manufacturers incorporated a smaller frame size specifically for jumping. If the mountain bike frame is the correct size for the rider, a jumping frame will probably be about 2 inches shorter.

The hub of the bike is the element most susceptible to cracking or breaking as a result of a jump or a drop off. In a drop off, the rider wants to get their front wheel on the ground as quickly as possible. This is followed by sending torque through the frame, much in the same way it does with a jump landing. As the hub receives this energy it cracks or breaks. Manufacturers have address this issue by producing a replaceable hub or beefing up the hub area. At the moment there is little likelihood that a long term fix is in the making but these modifications are a good start.

Jumping forks

Jumping forks are another area that need to be beefed up. Manufacturers are making these items with a bit more travel to accept the landing. In many instances, manufacturers are making forks that are specifically designed for jumping.

Jumping and dropping safety

As riders continue to push the limits of their drop off and jumping skills there tends to be an increase in injuries. A majority of riders recognize that safety gear is the only a sane decision. Unfortunately, many would be jumpers try to make tricks happen that are far above their capabilities. If this group cannot be convinced that proper safety gear is needed others may step in and make it safe so for them.
In equipment circles, of the jumping and drop off world, the helmet is the key element. A standard helmet really does not meet the real need according to this group. The forces encountered from a 15 foot fall onto a hard wooden or dirt surface simply cracks most helmets. These riders recommend a regular full face motorcycle helmet as the way to go for total head protection.

The other safety elements go without saying but, just in case, the rider might consider: elbow and shin pads, body armor if there are fly rocks about and a solid set of shoes. This last one might be paid a little closer attention to as many riders prefer style in this area rather than practicality. Stray rocks and sticks can put a rider out of commission just as quickly as a head injury, so this not so obvious area of protection should be checked out.
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Be sure to check out http://www.asimplelifeforyou.com

Thursday, July 12, 2007

a:History of Mountain Biking - Pt.2

Something for everybody, if you dare (Article,2of4)



By Alex Strzetelski
Once considered an odd site on the road or at the local park, mountain bikes have evolved into a recreational activity that encompasses several forms. In many respects, these forms have developed as media, demographics and style converge on an activity once thought of as outside the norm. The evolution of mountain biking has spawned the following subdivisions of the original off road intent of mountain biking:

 Cross country
 Free ride
 Trails
 Downhill
 Dirt Jumping

Cross country

In its most basic form, cross country mountain biking is the original form of the activity. A rider would jump on their mountain bike and go for a ride wherever it would take them. If there were a local park with a grove of trees in it the rider might decide to leave the side walk and ride through the grove. Possibly there is a trail system originally intended for walkers. The mountain biker would gravitate in that direction for new scenery and possibly a dip or bump or two.

In the evolution of cross country mountain biking this perception of cross country, although still very much alive and well, has gone away. Today, cross country mountain biking has come to be recognized as tearing through the woods on trails with obvious locations for jumps. These obstacles might include:

 Logs
 Rocks
 Streams

As with other forms of mountain biking, a competitive nature has sprung from the activity with network television covering competitions that incorporate the cross country version of the, now sport, with other forms such as down hill mountain biking.

Free ride

Mountain biking in this form is one of the more sedate styles of riding, although in some hands it can become altogether not sedate. If an analogy were to be made for free riding it might be that of a Sunday drive. Or, going for a ride that has no particular end destination in mind. In this manner, the ride might encompass all forms of mountain biking in a varying nature.

The ride may begin with a slow pace on a neighborhood road but very quickly end up turning into a dirt jumping adventure on a previously undiscovered part of a nature reserve. This type of riding really depends on where the ride takes you.

Trails

Riding a mountain bike on a trail can have a similar appearance to cross country riding although it will tend to be more structured in nature. A cross country ride may have obstructions or offer elements that provide options for “trick” riding. Trail riding will likely have these elements removed or blocked, although they may still exist.

Although there is always an inherent risk involved with mountain biking, a trail ride is safer than the other possible forms of the sport. One of the more popular places to trail ride are the nation’s forests. In most, but not all forests, recreation areas and national monuments biking is encouraged. There are some “rules of the road” to consider with regard to others using the trails and environmental care but, generally, these trail rides are suited for all abilities and offer scenic vista that many people would not otherwise see.

Down hill

Riding mountain bikes in the down hill form is not for the beginner. The form may be construed to mean any hill that has a slope, which would be true. In this form, however, down hill riding means getting to the top of a steep and often rocky mountain and riding as quickly as possible to the bottom. There are levels of ability with speed and slope being the deciding factors but, in most cases, the process can lead to extensive personal injury if the correct personal protection is not worn. Some of this protection might include:

 Helmet
 Knee and wrist guards
 Gloves
 Proper shoes
 Goggles
 Armor if extensive stones

It may be supposed that there is a defining element on how difficult your ride down the hill or mountain is going to be. Generally, this can be found in how the rider is going to get up the mountain or hill. Although there are likely others, there are three main avenues to get to the top of the mountain or slope: ride, an aerial lift or a vehicle.

In most cases, if a person rides to the top of the slope they are going to be in good overall shape and a bit more experienced. These riders are likely prepared for the coming downhill. Others may prefer an aerial ride or a drive to the top. In either of these two options the rider should be aware of their limitations. If a ride is taken to the top a road ride or trail ride down is likely. In this instance the rider should watch for speed issues and breaking. Slow and even breaking is best in these situations as a quick breaking move may send the rider over the handle bars.

If an aerial ride is taken to the top of the slope. There are likely several ability levels to offer a safe decent. Make sure to ask about the best rout down for your ability level. It is always better to enjoy the view from the bike than from the ground after falling and hurting ones self.

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Tuesday, July 10, 2007

c:Lucrative Public Relations

It's plain and simple; if you want good public relations, buy it
(study summary)

By Alex Strzetelski
Lucrative public relations comes from being the big idea person. Taking the information, person or product and getting it/them seen in an exciting way is the task. In many instances, the people that come up with the information or product are creative in the way that they develop the product but not in the ways of seducing the consumer in parting with their money or personal feelings. This is where your money can be made.

It’s fantastic

If a person is to make money with public relations everything needs to be “incredible or “fantastic.” Lucrative public relations is promotion of the product or idea, nothing more and nothing less. If the product were a stick in the middle of the forest, it is a fantastic stick-the best stick around. To make money in public relations there is no room for a negative attitude.

Start wide and get narrow

When starting with a public relations campaign it is best to cast a wide net within the market you are working in. After you get everybody’s attention narrow the campaign to the buyers. Lucrative public relations comes from word-of-mouth. If people are talking you’re golden and more people will want what you’re doing.

Generally, public relations is perception. Lucrative public relations means that there is a perception that you can spin anything you want into whatever outcome you want. In effect, you are spinning a product, a concept and yourself. This practice is not one that comes easily to most people. It requires training and foresight.
Fortunately or unfortunately, good public relations is a hard thing to come by if you are not ready to pay for it. They say that any public relations is good public relations. Not true. If you want good public relations buy it, plain and simple.



Be sure to check out the website at
http://www.asimplelifeforyou.com

Monday, July 9, 2007

a:It May be Time to Invest in Panama

Global development has found Panama


By Alex Strzetelski
It could be the year round spring time mountain temperatures or the equatorial conditions found on the beaches but, for the most part, it is the economic conditions found in Panama that have brought real estate investors calling. Particularly in Panama City, real estate speculators are busily going about plans for high rise condominium/casino/resort projects. A consortium of European developers has a 93 floor building going up and Donald Trump has plans for a resort/condominium project on the boards.

Why now?


In more recent times, Costa Rica was the “it destination” in the region. Vacationers from around the world were flocking to the country for the beautiful beaches and relatively stable political and economic conditions. The problem was/is that there was relatively little buying of real estate going on in the country. The country appeared to get stuck in a destination vacation mentality. Panama, however, has developed in such a way, with help from history and the United States, that longer term real estate development has become a lucrative option since the handover of the canal in 2000.

Generally, Panamas time for world recognition, as a development and destination country, was just a matter of time. Developers had a past perception of instability where there was none. The country just needed to be recognized as an opportunity and, now it has been.

Blame it on the canal

Location and circumstance are the real reasons for the eventual rise of Panama. It was just a matter of time until the full resources of a “modern” world could take advantage. Before construction of the Panama Canal the region was mostly a haven for mosquitoes and Yellow Fever. With the beginning of the canal this issue was resolved and thousands of Americans began flooding into the “Canal Zone” for construction, security and administrative jobs. With political agreements in place, these Americans, in one form or another, never really left.

What they ultimately left behind, after a few false starts by the new Panamanian government, was a sometimes called ‘United States of Panama.” In many respects, some of the remnants of the American culture surpass the true American original. Healthcare is inexpensive, economic growth runs just a bit higher than the US and crime is quite a bit less than the general perception.

Retirement fueling real estate growth

Although general business is helping to fuel Panamas’ growth, its true recognition on the world real estate stage is coming from United States and European retirees. The initial real estate boom has largely been fueled by retirement communities located in the mountains and, to a degree, in “gated” golf communities closer to the coasts.

In the past, these retirees may have had a certain perception of Panama. Now those perceptions have changed as they visit for holiday and decide to stay. Local foods, American style shopping, a relaxed pace, easy transportation and lower prices all make for a near perfect retirement location if an international option is desired. Perhaps two of the largest benefits are that there is quality medical care that costs substantially less than in the United States and that the English language is just as prevalent as Spanish.

Economic Stability

As Donald Trump and others go about their building activities the economy is running right along side to fill the buildings that are being constructed. Panama has slowly gotten its economic base under control after some rocky missteps. In today’s economy, the country is known as a transit point, not only for goods but also for services. In many respects, Panama has become a cross roads for the world. The job of getting the country up to full speed is far from complete but the work is progressing nicely.

Shipping, trans-shipping

There are two main areas that the country is working diligently on so that the overall economy can maintain its solid annual growth. These two areas are shipping and trans-shipping and communications. Again, owing to the canal shipping is one of the country’s main revenue generators. Year over year growth has been occurring and is expected to be maintained into the foreseeable future. To maintain this pace, and keep pace with escalating ship sizes, a program to increase the size of the canals’ locks and channels has begun. Currently, there is a very large market waiting in this area as is the current market for getting through the canal.

A natural off-shoot of the canal is the trans-shipping and warehousing of goods. This segment of the shipping market continues to grow and recognizes Panamas importance as a gateway to South America’s large economies of Chile and Brazil.
In this recognition Panama is a member of the World Trade Organization, a benefit recipient of the Caribbean Basin Initiative and is in current talks for free trade status with a number of countries. With each agreement real estate will be a leading beneficiary and continue to drive development.

Communications


Another contributor to Panamas growth is its location and communications. There are several land portals that use Panama as a central switching location for South American traffic. Quite a few telecommunications companies have recognized Panamas opportunities and applied for licenses. So as not to be overrun by these companies Panamas leaders are carefully addressing each step. The government does not appear to be dragging its feet, so-to-speak, but they are being careful. The opportunities are enormous not only for switching opportunities but for services such as high speed internet and VOIP.

Currently, internet opportunities are underserved as the government sorts out, broadband type services, computer to phone and other longer range possibilities. They want to be future looking as they make their decisions now. One interesting statistic remains, however, only 12 percent of homes have telephones.

Looking to the near future

As world real estate executives, travel agents and business in general looks at Panama, and Panama City in particular, the question remains, what will happen next? Real estate executives are diving in head first and see only profits in all sectors, Travel agents are seeing retirees looking for cool mountains and hot beaches and business is chomping at the bit for a bit more technology infrastructure. There are certain tipping points along the growth spectrum and it appears that Panama is near one, in one form or another. Today, however, life is good in almost every respect in Panama.



Be sure to check out the website at http://www.asimplelifeforyou.com

Sunday, July 8, 2007

c:Things Are Going Quite Nicely in Tallahassee Florida - "Thank You Very Much"

Tallahassee, it’s a triple threat of success

By Alex Strzetelski
Located on the “pan-handle” of the State of Florida, USA Tallahassee is the state capital and home to two major Universities. Florida as a whole is finding many new arrivals. The Tallahassee region, however, is growing slowly and nicely. The general feeling in this regard is “thank you very much.”


Tallahassee proper has approximately 156,000 people living within its boundaries with a total of 255,000 if the surrounding region is considered. People moving to the area will find a moderate climate although humidity can be annoying on occasion. People traveling in the region will often compare weather they encounter with the lowlands of Georgia and South Carolina.

Politics and college football

Tallahassee is largely a governmental, defense manufacturing, college type town. For the most part, this works well as a triple threat for US governmental funding. Tallahassees’ business community often finds a steady stream of researchers moving in for the research money that Florida State University and Florida A & M provide. Another part of the triple threat is General Dynamics Land Manufacturing Systems (Military and Combat applications.) This outfit likely doesn’t need to many non Tallahassee employees as it likely takes people right from the universities.

There is a certain amount of out migration from Tallahassee. Not for any particular reason but for the fact that almost 57 percent of the population is aged between 18 and 44 years and in their prime migration years. In a certain sense this is a bonus for Tallahassee as they are constantly seeing new and fresh ideas coming to the city. A balanced economy and a relatively solid employee base makes Tallahassee or other Florida destinations a prime choice for those looking to relocate.

Not to fast and not to slow

Although it is not as highly publicized as other regions of Florida Tallahassee does see people moving to the area for a certain amount of even living. They describe the region as having a not to fast and not to slow pace but rather just right. If they would like to take a garden walk it’s just down the street. If a little excitement is in order the universities and their associated activities are available. One of the more interesting new areas that Tallahassee residents are hearing about is the State Capitals renovation. If there is one thing that politicians love to do in Tallahassee it is talk about projects close to their working home. And they have a doozy going on to benefit all.

Outside of the dry conditions and fires that Florida has been having of late, with some almost near Tallahassee, all is going along nicely in Tallahassee. But then again it always does in this garden capital. Families generally stay in the capital city area and life moves on nicely, thank you. If there is a political scandal it is no big deal, its politics. If Florida State University looses an athletics game there could be real trouble (LOL sarcasm.) Government, big time college football and a defense manufacturer, Tallahassee, It’s a triple threat for success.


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Saturday, July 7, 2007

a:Marketing Athletic Apparel

A summary


By Alex Strzetelski
A few decades ago the apparel industry was trumpeting the beginnings of a new era. The 1970s’ era of the polyester apparel fiber was dying and a few other precursors of advanced fibers were searching for a niche to take advantage of. Apparel items, and other aspects of daily life were about to change. Synthetic fibers, including polyester in differing forms, were ready and waiting for the opportunity.

New and amazing synthetic fibers, that could do everything but spin themselves, were beginning to find their way into products of every type. There were body hugging apparel items for style, and a demand for outdoor products that had to be ready for the worst. In the first years of the 21st century, these new materials have established themselves as must haves and continue to find new and interesting uses.

Athletic apparel and fashion

As synthetic fibers began their steady march into the minds of fashioniestas and athletic apparel users there was a collective “huh?” from the shopping public. Shoppers would ask what the heck is CoolMax?, or why would I want to use Lycra?.
Today, it is rather strange that somebody would think to say something like, what is Coolmax? What is even stranger is that synthetics used in apparel, and athletic apparel in particular, have changed the entire way that the fashion and athletic apparel markets are structured, advertised and marketed.

Before Lycra and a handful of other synthetics the fashion and athletic apparel markets had to rely on a fairly limited range of fabrics to accomplish their end goals. With advances in synthetics, and variations on each, these goals were met if not surpassed.

Athletic apparel market structure

With the continuing penetration of these new materials marketing strategies needed to change and develop along with the times. Add internet shopping, a whole new line of materials and usage, a newly active shopping public and the time was right for new marketing methods.

For example: you’re going to go camping and you need everything. Heading for the camping isle or camping store is the way to begin, right? A very large wrong if you’re shopping for an active activity in today’s marketplace. One used to be able to hit the local sporting goods store for all the right stuff. Now there is the footwear store, the camping store and the apparel gig for fashion and practicality. This is not to mention all the accessories or other athletic products like biking, kayaking or hiking that can be part and parcel of going “camping.”

Oh course there must be specific items just for that added activity as well, and there are. Today’s marketers have come up with a way to market these individual athletic products and materials so that each can be sold as unique to an activity.

Product diversification in marketing

At one point athletic apparel and athletic products marketers would sell product as a larger category within a particular segment. There were wet weather gear categories, running categories, hiking boots, and winter wear to mention just a few. In today’s marketing of athletic apparel and products each area is divided further and then divided again. Given the general nature of the activity this is not needed . However,with the advent of relatively new materials such as synthetic type materials it has become a need to separate product from product in an ever increasing battle for the consumer’s attention. Ten different categories for the same general product is commonplace.

Elements of diversification

For the most part, athletic apparel and athletic product manufacturers have taken their respective products and divided them into a few categories within which they can work to make their product stand out. These categories may include:

Breathability
Wet weather
Stiffness
Hand or comfort
Cold weather
Measurement

Breathability

Perhaps breathability is the biggest strategy in selling to the synthetic material-general athletic apparel fashion/athletic conscious customer. Breathability can be used alone or in combination with these other elements. Its use can be found in products from women’s panties to running shoes, winter jackets to summer tops. Breathability is the new material marketer’s holy grail of marketing opportunity. Just add a new synthetic materials trade marked name and the breathability adjective of choice and a new product launch is born.

Running gear, skiing gear, fishing gear, gym gear is so many applications it makes the head spin. Footwear from Van’s to back country hiking boots or ice climbing inserts. It just does not stop.

Stiffness

This particular category is a bit more advanced and is not one marketed to the consumer lightly. Sure the lower level user of an athletic product thinks a product must be good because it is made out of an “anium” or “on” as in titanium or carbon but the avid user knows what it really means so materials have to reflect the end users ability level or away goes the higher end buyer.

These products are actually higher performance products like racing bikes or mountain bikes, tennis rackets, golf clubs or fishing rods. Each area is about the primary product but, in general the real money is found in accessories, which brings us back to athletic apparel and, what else; breathability, comfort and hand.
Marketing diversification

All professional activities have to stay abreast of changes in the marketplace. Lord knows the pencil had to adapt to the typewriter and so on. Marketing has had to do the same, and in far more differing ways than any product has had to change. In the athletic apparel marketplace it was athletics as a leisure activity at first, then came a little social change with men forming social activities around the athletic activity. After that, a small jump in technology brought a glimmer of a marketing change to address the issue.

The beginning of the 1970’s came along and the first sea change called Billy Jean King. Women in athletics were a title wave for marketers. Now we have new and established materials and marketers are on the case. They have segmented product categories right down to the “skivvies”, literally. Athletics are the happening market and customers want the best and the cheapest. As China and India wrap up the low end where the upper end will pan out is anybodies guess, but there will be a segment waiting for it.




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Friday, July 6, 2007

a:Marketing Personal Protection Products - Pt.2

Conclution of executive summary



Thermal protection


The key to working in this market segment is to look for applications that have not been exploited yet. Additionally, it is not necessary to make the entire thermal product to be successful. In many instances, the company may have to manufacture only a small part of the overall product to become profitable. The fire fighter turn-out coat is a case in point. The coat is made of three layers: The shell, the moisture barrier and the liner. Making one of the components in conjucture with another manufacturer is a way to be profitable within the application.

Considering that the general concept of protection from heat or cold has been solved there are other considerations to think about when offering product to this market segment. Chief among these considerations are: weight, range of motion, comfort, hand washability and ice shedding for both heat and cold applications.

Largely driven by OSHA regulations a potential market is opening its arms to a possible opportunity for new manufacturers. This opportunity has to do with new standards from the American Society for Testing and Materials (ASTM) for utility line workers. The new standards are expected to address arcing requirements and cold protection elements of garments. If newer materials can meet these new standards there may be an opportunity for market penetration.

Medical protection

Traditional applications for medical protection products have remained fairly stable over the last several years. These areas include: packs and drapes, bed pads, wraps and other operating room apparel. New niche areas have developed to guarantee the purity of blood and the increase in back injuries suffered by nurses. Largely, this increase in back injuries is attributed to the increase in the number of patients who are sedated. As a sedated patient they are considered static, or dead weight. To reduce this increasing trend nurses are now wearing backbraces to help moderate these injuries. The back braces are commonly constructed out of nylon and polypropylene webbing with an internal support system. Although these products are not necessarily considered medical products, they do represent a solid way to break into a fairly insular and cost conscious market application.

Another new application that is begging for attention is the liquid filtration application. Where the dry filtration application has long been a mainstay in medical protection, owing to air filters, the wet filtration application has been lagging. For the most part, the wet filtration application will see a continuing growth trend even as the HIV and drug resistant virus issues of the past become more the norm that the exception. In past years there was a bit of a spike in this application as manufacturers worked to fill a perceived void. In today’s market that void has been filled making growth somewhat slower in North America. Other parts of the world may hold growth potential although companies will need to search out agencies and governments that have available funds. Generally constructed from nonwoven materials this application of wet filtration has developed into an over $130 million application. A slow but solid steady growth is likely.

Cut and slash protection

Two issues drive the cut and slash protection segment. These two issues include OSHA’s continual setting forth of guidelines to protect workers and the always present specter of death or injury (no matter how small the injury may be.) Although this may appear to be a rather “flip” statement the segment does address the two extremes of possibility. Death on one side, and being pricked by a thorn on the other.

Fortunately or unfortunately, depending upon how one wants to address the issue, the pricking of a finger is the bigger of the two options in dollar terms. Generally, this is due to the inclusion of work gloves on one end of the spectrum.
As with other types of protective products specifying the correct product for the particular application is critical. If the incorrect product is specified, not only will the user be at increased risk, the product will suffer a premature failure causing the possibility of further injury. The characteristics that should be considered when specifying a particular product for the cut and slash segment include: comfort, flexibility, cost, durability and abrasion resistance, thermal resistance in certain applications, cut resistance and puncture resistance.

Chemical protection

Depending upon the size and type of business using the chemical protection product, limited use and reusable protective products are recommended. Limited-use garments are most often specified, comprising 70 percent of all potential applications. For the most part a nonwoven material is specified for wearable protective products due to their resistance to a large variety of chemical, lower cost and variable modification for differing types of chemicals.

This is not to suggest that reuseable protective products are not being specified. Enough companies are specifying multi-use garments so that a cleaning service industry has become a fairly profitable venture. In many respects, it is with the multi-use cleaning company that the life-cycle of the protective product begins and ends.

This particular aspect of protective products has developed from a more unlikely part of the products use. Since many companies, such as laboratories, use a number of protective products regardless of whether they be multi-use or disposable there is not sufficient inventory or storage space to keep the products. Because of this the companies will tend to lease the protective products as a cost measure in addition to their primary use.

Executive summary end-

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Thursday, July 5, 2007

a:Marketing Personal Protection Products - Part 1

An executive summary

Analysts Note: This executive summary gives a quick “snapshot” of the market segments addressed within a longer more in-depth study of the protective products marketplace; written by me. There, you will find competitive analysis of the leading companies, application sizes and growth rates and product analysis. Some of the information is dated. However, you will see some updates on this blog or you may mail me at Alexgski@hotmail.com for discussion or possibly a customized analysis of a specific product or market segment.


By Alex Strzetelski
This report examines the North American market for personal protection products that, in their many forms, protect the wearer or associated product from harm. Analysis is completed though the assessment of six major market segments. Emphasis is placed on market information, trends, new products and forecasts. Some technical information is provided for a clear description.

Summary & conclusions

The majority of protective products are designed to prevent the transmission of hazardous elements through a garment to the wearer or product. This report addresses six major applications: particulate protection, thermal/fire protection, medical protection, cut & slash protection and chemical protection.

As in most markets, some segments are growing faster than others. In the protective products market, medical products are the largest and fastest-growing segment while the cut & slash segment is the smallest and slowest growing segment. In terms of size, the entire addressed market shipped an estimated 3.5 billion square yards of fabric to the addressed segments (plus $100 million worth of cut and slash products) in 2002 and grew at an estimated rate of 7.5 percent. If the medical segment is extracted from the totals 220 million square yards of fabric were shipped at an annual average gowth rate of approximately 5.5 percent.

CHART
North American Shipments of Protective Products Forecast 2000-2005 (in USD)
Figures available



End-product summaries

Particulate protection

Fueled primarily by an increased need for cleanliness in manufacturing, particulate protection clothing has enjoyed significant growth over the last many years. For the most part, this growth was spurred by increases in cleanroom garments. New and emerging applications such as paint boxes and the deleading of older homes, however, contributed to an increase in penetration of all applications. Asbestos removal contributed significantly to production of particulate protection clothing but is a declining application as efforts to remove all asbestos from buildings are completed.
For the most part, cleanroom growth (over $3 billion in 2005) in the manufacture of electronics, food, and pharmaceuticals is responsible for overall particulate protection clothing growth. In other protective clothing applications, the clothing is designed to protect the wearer from noxious elements such as radiation or chemicals. In the cleanroom application, however, the protective clothing is designed to protect the product from the human operator. This is because the tolerances of product manufacture cannot withstand even the chance of one particle of dust, human hair or flake of skin. As the human body generates millions, if not more, particles every hour, it is the single largest hazard to the product being manufactured.

Cleanroom technology has also advanced and aided particulate protection clothing’s growth. In the past, cleanrooms were huge technical rooms that required tons of equipment and exceedingly complex systems. Today’s cleanrooms have become much less daunting, in a relative sense, but are non-the-less a complex system. Although this may appear to be oversimplifying what a cleanroom is and does it is accurate as new thin walled cleanrooms of varying sizes are introduced to associated markets. Additionally, the advent of these variable sized cleanroom units allows a wider net to be cast for those selling particulate protection products into the cleanroom segment.

Ballistic protection

The National Institutes for Justice (NIL) estimates that only 20 percent of active-duty police officers routinely wear their ballistic vests. Although this estimate does not affect existing sales of vests , it does suggest that vests could benefit from improvements that make them more comfortable. If comfort were increased, officers would wear their vests everyday and likely spur increased sales.

The need for ballistic garments, unfortunately, is not in dispute. Marketers do not have to work all that hard to sell their products; consequently, the market focus is somewhat different than other market segments. In this application the marketer is focusing his efforts on making sure that the customer buys the correct garment for their particular needs. If a customer buys too little ballistic protection, the result is obvious. If the customer buys to much ballistic protection, a potentially fatal overconfidence may occur or the associated discomfort may result in the garment not being used.

Companies producing ballistic fabric are small-to-medium-sized and relatively few in number. Competition is fierce between the leading manufacturers, and increased share is their battleground. With the exception of the United States the overall demand for ballistic protection has been slow in recent years. Peace keeping missions in several regions around the world, however, have stabilized the market to a degree.
There have been quite a few issues surrounding the United States militaries use of ballistic protection since the beginning of conflicts in Iraq and Afghanistan. Original specifications were required that did not meet the realities faced in these conflicts. Further restrictions placed on families trying to personally equip their relatives has not aided in righting the grievous wrongs perpetrated upon military personnel by the United States military.

Production levels have since been upgraded to the new requirements of the military although full production will require some time. The differing levels of protection that ballistic garments provide have, unfortunately, been very visible in this regard.

Ballistic protection has a stable future in the non-military sectors. If anything the segment will increase as ballistic garment stories are heard from returning military personnel. Technology is an ever-present factor in this particular market segment with materials becoming lighter and more efficient at dissipating the forces of projectiles and blunt force trauma. No material is projectile proof but the garments of today are becoming better.


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