seo: How to be Search Engine Friendly

Wind up the web crawler and stay out of its way


By Alex Strzetelski


It may be hard to believe but search engines are lazy. Generally, they do not like to run up against things that make them slow down and look around. For this reason alone it is wise to be search engine friendly.


On the look-out

There are two main things to be on the lookout for when trying to be search engine friendly. The first item is to stay away from excess symbols where they may not usually appear. The second item is to put words where they would be expected to appear, by a reasonable person, so that the search engine can easily recognize them and move on quickly.

Stopping to take a look

Using quote marks in a title is one way to be unfriendly to a search engine. In this instance, the search engine is flying along looking for a keyword in certain places. One of those places is in the title of the first website page. Since the search engine is looking for a sting of letters and not a string of letters with a set of quotes around them it needs to slow down and check it out. In this instence the search engine is checking to see if the letters it wants are there but with quotes around them. This is not a good thing and not search engine friendly.

Keep it moving

The best way to be search engine friendly is to keep the thing moving. It expects to see key words in the title, in the relevant content at about a 5 percent density, a help section at the bottom of the page and maybe some relevant links. Don’t try and hide anything. This will slow it down to take a look. The main idea is to get the thing up to 100kph and keep it there.


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